FundRaksha Trust

Give credit or ask for advance: how to decide

Asking for advance feels like it might lose the order. Giving credit to the wrong buyer can lose the whole margin and more. The decision is easier when it rests on the buyer's record rather than on the salesperson's feeling about the call.

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Short answer

Give credit when the buyer's GSTIN is Active with regular filing, there are no court cases or supplier-reported defaults, and the owner's record is clean. Ask for advance or cash on delivery when returns are missing, cheques have bounced, other suppliers report defaults, or the buyer will not agree to checks. In between, use part advance and short terms. FundRaksha Trust gives one of three outcomes: safe to give credit, give credit with care, or avoid credit.

The signals that decide it

SignalPoints to creditPoints to advance
GST statusActive for several yearsSuspended, cancelled, or registered weeks ago
Filing recordGSTR-1 and GSTR-3B regularSeveral months missing, or filed late in batches
Court casesNone, or old and closedCheque bounce complaints or recovery suits by suppliers
Supplier reportsNoneApproved defaulter reports
Owner's credit recordGood score, no recent delaysRecent loan delays
BehaviourAgrees to checks, clear PO, stable addressUrgency, address changes, refuses checks

The middle options

The choice is rarely all or nothing. Options that protect you without refusing the order:

  • Part advance: for example half before dispatch and half on delivery.
  • Short first terms: 7 or 15 days on the first orders, longer once they are paid on time.
  • Smaller first order: supply part of the quantity on credit and the rest against payment.
  • Post-dated cheque: with a bounced cheque, Section 138 gives you a strong remedy, provided you send the notice in time.
  • Proforma invoice and payment on dispatch: common for buyers in another state you have never met.

How to ask for advance without losing the buyer

Make it a policy, not a judgement. "Our policy for new accounts is 50% advance for the first two orders, then 30 days" is easier for a buyer to accept than a refusal that sounds personal. Offer the route to credit at the same time, and keep the promise when they pay on time.

Remember the buyer's own incentive. Under GST, a buyer who does not pay you within 180 days must reverse the input tax credit on your invoice, and for micro and small suppliers, Section 43B(h) of the Income-tax Act links the buyer's deduction to timely payment. A well-run buyer has reasons to pay on time, and will understand a supplier who asks the same.

Worked example

A Kochi spice trader receives an order for ₹5,20,000 of pepper and cardamom from a new Mumbai exporter, on 60 days. The free GST check shows an Active GSTIN (27, Maharashtra) registered two years ago. The Advance GST report shows regular filing but one approved defaulter report from another supplier. The trader offers 40% advance, 60% within 15 days of delivery, and 30 days from the third order if payments are on time. The exporter agrees.

Moving a buyer from advance to credit

Asking for advance should be the start of a relationship, not the end of one. Tell the buyer what it takes to earn credit, for example three orders paid on time, and keep to it. When the time comes, re-run the Trust report: if nothing has changed for the worse, move to short credit, and lengthen it gradually. Record the change and the new limit in your buyer master, so the next salesperson follows the same rule.

Sources

Last reviewed: 2026-10-21. Information for Indian businesses; not legal advice.

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  • A review of your invoices, purchase orders, delivery proof and the buyer’s replies
  • An honest assessment of recovery chances and the right route: reminders, legal notice, MSME Samadhaan, Section 138 or a civil suit
  • A realistic timeline and the exact cost: nothing upfront, a success fee only on recovery
  • A dedicated advocate assigned within 24 hours if you decide to proceed
Keep these ready
  • The unpaid invoice(s) and payment terms
  • Purchase order, delivery challan, e-way bill or proof of service
  • Messages, emails or letters about the payment
  • For a bounced cheque: the cheque and the bank return memo

No recovery, no fee. Court fees, if any, are borne by the client and told upfront.

FAQ

Questions, answered

Some buyers will go elsewhere; those are often the buyers most likely to pay late. Presenting it as a standard policy for new accounts, with a clear route to credit, keeps most good buyers.

This page is general information for Indian businesses, not legal advice for your specific case. Laws, rates and procedures change; speak to an advocate before acting. FundRaksha LegalTech Pvt Ltd is a technology company; legal work is carried out by enrolled advocates.