The route that works
Agencies have strong written approvals; a legal notice attaching the approved estimate and proof of delivery usually works, with a summary suit for the balance. Media pass-through costs should be claimed separately. Small agencies with Udyam registration can use Samadhaan.
How dues arise in advertising, media and marketing services
Campaign-based billing, media costs paid upfront by the agency, 60 to 120 day client terms and “results” disputes.
Proof that wins
The claim is built from estimates and approvals, release orders, media invoices and proofs of publication, campaign reports and client sign-offs. The buyer’s own replies (“will pay next week”) are admissions; part-payments and signed ledger confirmations restart the three-year limitation period.
Mistakes that weaken a claim
- Starting campaigns on verbal approval
- Results promised in a pitch deck being treated as a guarantee
- Not separating agency fee from media cost in the invoice
Where advertising, media and marketing services dues concentrate
- Advertising, media and marketing services in Mumbai
- Advertising, media and marketing services in Delhi
- Advertising, media and marketing services in Bengaluru
- Advertising, media and marketing services in Gurugram
- Advertising, media and marketing services in Hyderabad
- Advertising, media and marketing services in Pune
What FundRaksha does
- Free assessment of your invoices and documents.
- Legal notice by a dedicated advocate within 24 hours, built around your trade’s paperwork.
- Negotiation, with disputed items separated from undisputed dues.
- MSME Samadhaan, Section 138, summary suit or arbitration if needed.
30% of the amount recovered; nothing upfront.