Glossary

What is a customer credit limit?

A credit limit is the ceiling on how much a single customer may owe you at any moment. It is set before you supply, and enforced by holding further dispatches once the ceiling is reached.

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Short answer

A credit limit is the maximum outstanding balance a supplier allows a buyer, combined with a credit period that says how long each invoice may remain unpaid. New orders that would take the balance above the limit are held until the buyer pays down, or are supplied against advance payment. It caps the loss if the buyer stops paying.

How it works in India

Most Indian SMEs grant credit informally, by relationship. A structured approach is simple: start new buyers with a small limit, review it every quarter, and raise it only when the buyer pays within terms. Before extending a large limit, verify the buyer's GSTIN, its MCA master data if it is a company, and ask for a signed ledger confirmation each year. Accounting software such as Tally can block or warn on invoices that breach a set limit.

Security such as a bank guarantee, a security deposit or post-dated cheques can support a higher limit for dealers and distributors.

Why it matters for getting paid

The cheapest recovery is the one you never need. Suppliers who keep shipping to a buyer that is already late turn a small overdue into a large one, often just before the buyer fails. A firm limit also strengthens your position later: the record of a hold on supplies shows the buyer knew the dues were pending. See should I keep supplying when unpaid.

How FundRaksha uses it

FundRaksha Collect combines reminders with NACH or UPI Autopay mandates, so buyers within their limit pay on schedule, for a 1% fee on collections. Where a buyer has already breached the limit and stopped paying, FundRaksha Legal sends a notice within 24 hours, with a 30% fee only on recovery. A free consultation can review your credit policy.

Worked example (hypothetical)

A Jaipur tile manufacturer gives a dealer a credit limit of ₹15,00,000 with 30-day terms. The dealer already owes ₹13,00,000, of which ₹4,00,000 is overdue. The dealer places a new order for ₹4,00,000. Supplying it would take the balance to ₹17,00,000, which is ₹2,00,000 over the limit, while invoices are already late. The manufacturer offers two options: clear the ₹4,00,000 overdue first, or pay ₹2,00,000 in advance. The dealer pays the overdue amount the same week and the order ships.

Last reviewed: 2026-10-08. Information for Indian businesses; not legal advice.

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मुफ़्त सलाह, कोई शुल्क नहीं

Talk to a FundRaksha recovery expert for free. In one call we assess your unpaid invoices and tell you honestly what can be recovered, how, and in roughly how long. No fee for the call, no obligation, and no upfront cost if you go ahead: our fee is a percentage of what we actually recover.

  • A review of your invoices, purchase orders, delivery proof and the buyer’s replies
  • An honest assessment of recovery chances and the right route: reminders, legal notice, MSME Samadhaan, Section 138 or a civil suit
  • A realistic timeline and the exact cost: nothing upfront, a success fee only on recovery
  • A dedicated advocate assigned within 24 hours if you decide to proceed
Keep these ready
  • The unpaid invoice(s) and payment terms
  • Purchase order, delivery challan, e-way bill or proof of service
  • Messages, emails or letters about the payment
  • For a bounced cheque: the cheque and the bank return memo

No recovery, no fee. Court fees, if any, are borne by the client and told upfront.

FAQ

Questions, answered

Start small, often one or two typical orders, verify GST and company records, and raise the limit after a few on-time payment cycles.

This page is general information for Indian businesses, not legal advice for your specific case. Laws, rates and procedures change; speak to an advocate before acting. FundRaksha LegalTech Pvt Ltd is a technology company; legal work is carried out by enrolled advocates.